What I have built

Merel had a growing body of work across sculpture, ceramics, painting and film, but nowhere it came together. Potential clients and galleries had to piece her work together from Instagram.

I built a restrained site where the imagery leads and the design gets out of the way. A clear structure per discipline, large images that still load fast, and a direct way to get in touch or book a meeting.

Merel now has one professional place to point people to, instead of a scattering of social media posts.

Information about vanlife in Europe is scattered everywhere: camping rules per country, wild camping spots, toll roads, charging points. I wanted it in one place, practical and free of ad clutter.

A content site with an interactive map, country pages and road trip routes. Built on the same fast foundation I use for clients, so I can experiment with search visibility and visitor behaviour in the real world.

This project keeps my SEO and visitor-behaviour knowledge sharp, and that knowledge feeds directly into the work I do for other people.

Wietske had an outdated site under her old name, Atelier het Kasteeltje: a cramped sidebar full of small thumbnails, with no distinction between paintings, drawings, sculptures and workshops. That site no longer matched her new name, Flow & So Art, or who she had become as an artist.

I built a new site around her brand name and heart mark: a warm look, a clear structure per discipline, and a dedicated place for her workshops. Visitors see straight away who Wietske is and what she does, with a clear path to get in touch for a commission or workshop.

Flow & So Art now has a site that matches her name and work: clear, recognisable and on her own domain, instead of an outdated page that no longer fit who she was.